Start Marketing Your Business To Display Yourself As An Expert
This article is about displaying yourself as an expert and being an expert in your field and marketing your business online.
Marketing Your Business And Displaying Yourself As An Expert
These are all amazing avenues to promote your business from and they need to be the same branding and marketing, they also, when done well, all display the business as the expert in their field.
Having and writing continuous blog articles on topics relevant to your field is a great way to market your business and showcase your expertise in these areas.
There are thousands of blog article ideas and ways I and my team can write professionally displaying our knowledge on these topics above.
These are also all the areas (yet not limited to these only) where I mentor my clients one-on-one in, the topics for the most part that we discuss in the Empire Life Mastermind, the topics that come up a lot in the Empire Life Podcast, and in the Empire Life Facebook Group for female founders.
Besides publishing your expert well-written articles on your website you can also be a published author on LinkedIn. We also publish all of our articles on LinkedIn, see an example here.
Creating and having a podcast allows for many avenues of creating epic expert video content for all social media platforms. Also interviewing special guests on your podcast leads to making connections with potential clients and people who know potential clients for your business. Our recent podcast with Deseere’ Cruz was incredible and full of gold nuggets!
Have a podcast. Repurpose this content for videos on Insta, LinkedIn, Fb, and YouTube and TikTok.
Have you had a chance to grab our best-selling book, with women stories of their rising to success, and Redefining their success.
There are a lot of areas that can be delegated in most businesses, we discuss this in detail in the Empire Life Mastermind, what and how to delegate…
One of the areas where it is possible it will for sure take a lot of time to do yourself is marketing online for your business. Creating marketing materials in canva for example, and social media graphics and planning out social media grids for the month. Making sure you and your team are posting on all social media outlets.
Another area which takes a lot of time that is easier to delegate and train an expert to take the reins in is sending direct messages and emails.
Make sure to give them clear SOPs, and if needed screen sharing videos on how to send the messages and who is the ideal client to send them too.
If you are still scaling make a plan of what you will post everyday on a social media planning app. Areas and where to post: Business Instagram, Personal Instagram, LinkedIn, Twitter, YouTube, Tiktok, Facebook group, Facebook Business Page, Personal Facebook.
With heavily investing in ourselves there is also no need to invest in multiple online courses which are not geared for the woman scaling her business.
There are mastermind and online courses primarily for the female founder who is just starting out. Where we guide them in finding and solidifying their ideal client, their client avatar, and hone in on their exact message, their true essence and bringing this to the world, in our Empire Life Blueprint Online Course, here.
Website/ Sales Funnel
Have an incredible and user friendly website/ sales funnel. Display what your company does clearly and price ranges.
Take your time to hire editors, a cover designer, and start writing and publishing an incredible book. A book displays you, when well done, as an expert and is a huge marketing tool. Publish a great book.
Creating and planning out a weekly newsletter, either free or paid (eventually), is a great way to update your email lists on new items. In the newsletter you can discuss new items coming up in your business, new podcasts releases, new blog releases, and anything coming up in your business.
For the female businesses who are scaling, who are already making over $20,000USD-$40,000USD per month, there needs to be a different and unique level of support, just for you. This leads me to our mastermind (doors opening soon!!), and masterminds in general to be a part of, and contact us and apply here.
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“This article is about displaying yourself as an expert and being an expert in your field and marketing your business online.“
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