Creating Successful Membership Sites To Generate More Passive Income

When I started my membership site, the Empire Life Academy, back in 2018, I had absolutely no experience building memberships so I had no idea what I was doing! 

I strongly thought in the moment that I had to work hard to figure everything out and get the first 1000 members and then created more courses, masterclasses, and new membership programs.

Going through the process of growing to a lot of members displayed to me that it’s possible to go from being absolutely clueless to creating something wildly successful that generates recurring revenue. 

In this post I’ll be sharing how you can get started with building a membership site that can generate passive income, and have most of it automated. 

If you would like more help with this, we guide our clients in Empire Life, on how to turn your expertise and know-how into a profitable membership, all while being guided by a female-owned business, where we are also advocates for women! We are the #1 go-to team when it comes to membership sites, definitely don’t miss this opportunity to learn from Empire Life!.

Click here to save your spot to win a complementary strategy session with Empire Life!

Types of Memberships Sites

There are endless ideas for the types of membership sites that can be created.

No matter what type of expertise you have, there’s likely a way of packaging a monthly offering that your audience would love to pay for. 

The Empire Life Academy, for example, is a membership site for female entrepreneurs who want to scale an incredibly successful business. Every month we bring in experts to do masterclasses about all sorts of topics…from creating online courses,  running Facebook Ads, branding, email list building, and more. 

We offer monthly strategy calls for every member, live sessions, as well as a Private Facebook Group, which creates an amazing community where the members can network, build friendships, connect, and support each other. 

For a successful membership, one could create videos, trainings, get on a live call with your members, or simply give access to one piece of content, templates, and have a library of content or a community.

Contemplate who is the ideal member for your memberships. Then think about the type of audience that would join your membership, how your monthly content can help them do that, and what they want to achieve. 

When thinking about what you will start with and content you will create…aim to keep it simple! An entrepreneur doesn’t have to create lots of complicated content, just start out with something really simple (a minimum viable product) and seek to build it up from there with keeping in mind what the members desire.

 Creating Your Membership Site

Once you have the theme for your membership site, you’re clear on the audience and ideal member you would like to support and the kind of content you will be creating for them each month, it’s time to decide where your membership will be hosted online.

Having a custom designed website and hosted on a trusted platform is ideal, this is the hosting we like at Empire Life, the hosting we recommend is getflywheel.

At Empire Life guide our clients in this or have done for you services in launching membership sites and hosting them. 

Many entrepreneurs get stuck because of the tech aspect of building a membership site, yet there are companies to advise you on this or done-for-you services, Empire Life is. If tech is really not your cup of tea, then you might want to try finding a developer that could take the weight of this off your shoulders, at Empire Life we have multiple developers on the team. Plus our team guides on email marketing, social media marketing, online events, and online communities.

Attracting Members

Building your audience is one of the most important parts of building a successful membership.

Before I launched the Empire Life Academy, I had spent a lot of time growing my free facebook group, my email list, building my social media following, and increasing traffic to my website. 

This meant I was launching to an audience of people who were excited and engaged about what I was offering, which meant that lots of people joined right away.

Before you even launch a membership site, think about how you will:

  • Build an email list and nurture your relationship with those people
  • Get your business out there in front of as many people as possible
  • Grow your social media impact and presence (pick one platform and go all in to create as much visibility and engagement as possible)
  • Have an incredible website that is built with the capability to have a membership portion added to it, contact us here for this or guidance on this.

Having a lot of members inside the Empire Life Academy and generating this level of recurring revenue per month takes a lot of hard work – yet the best part is that it was 100% worth the effort! 

We have to consistently put in the hard work with a focus on visibility, getting yourself, creating awareness and building that audience of people who would love to be a part of your membership, and your business out there to see the results.

What To Keep In Mind…

  • Creating a successful membership site is totally do-able – you need a great team/company to support you, and then to actually launch, keep trying, experimenting, and growing! 
  • Create awareness, visibility, and reaching new people, there always needs to be a priority on out-reach to ideal members for us to keep growing every month. 
  • Focus on delivering value and creating an amazing experience every month for the members and this will build and bring recurring revenue!

When it comes to building and scaling a successful membership site, it’s not a question of “can I” create success – it’s a question of “will I” do what it takes, and this is where quite a lot of people get stuck…

If you’re ready to create a successful membership site, just know that it’s possible for you, you just need to put in the work, figure everything out, and possibly bring on a company, Empire Life to support you to have the process be a lot easier, flowing, and faster. 

If you would like more help with this, remember to reach out to us here, where you’ll learn how to turn your knowledge and expertise into a profitable membership site and offer! (Empire Life always has the best strategies so don’t miss out!)

Empire Life. 


    You can also find more information about Allison Ramsey, Facebook Digital Marketing Professor & Empire Life Founder at Instagram, LinkedIn, Website, and Twitter

    To learn more about getting started with Empire Life in launching and scaling your online empire you can contact Allison, Founder of Empire Life, on Instagram and LinkedIn.


    “We are the #1 go-to team when it comes to membership sites, definitely don’t miss this opportunity to learn from Empire Life!

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